Founded in 2016, Sezzle set out with a mission to Financially Empower the Next Generation. As a leader in the buy now, pay later space, Sezzle was looking for a brand identity that reflected their approachable and inclusive values.
Jane Doe Studio was the design agency and I was the creative lead on the project.
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We co-create to innovate. Our consumers are our inspiration. Every choice we make has our customers’ interest at heart. We believe all people can achieve financial freedom and deserve the chance to make their dreams come true. We believe in doing well by doing good. That our success is measured by having a positive impact on our world. We believe that people deserve to be trusted. That by valuing, respecting and supporting each individual, opportunities expand for everyone to achieve their potential. We believe accomplishing small steps leads to greater confidence. We believe in honesty and transparency above all else. That our future depends on living up to our word.
