LeaderOne Financial identified 400 potential employee recruit's and provided their emails for outreach. Tapping into real employee stories, we developed 20 videos with digital ads that highlighted the many benefits of working at LeaderOne and showed our targets how working at LeaderOne is a dream. And when they have a dream, it's on.
Compromising life outside of work is a common downside to the competitive world of mortgage lending. Especially when you're at the top 1% of sales in the nation. At LeaderOne, they pride themselves on not only developing top mortgage lenders, but creating a work life balance to boot. That was our number one focus when trying to recruit the best of the best.