Ruumur's mission is to make high-quality items accessible to everyone by offering daily discounts on a wide range of luxury to basics, ensuring that style and quality are always within reach.
My job was to build the brand from concept to reality. This included everything from naming and visual identity, to brand voice and content strategy/execution. Ruumur has it, I nailed it.
Like the game telephone, rumors have this unique way of taking the same information and shifting slightly to give you a different outcome. So, I started with the truth. In this case I chose "U". I then flipped it, turned it, and cut it to create each letter. Same origin, different outcome - ruumur has it.
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ASMR Show & Tell