Forget the traditional New Year's resolutions about hitting the gym – it's time to sculpt your financial muscles by getting Financially Fit with Sezzle! Throughout the month of January, people got the opportunity to flex their financial muscles in by signing up to Sezzle's free 4 week financial bootcamp.
The campaign included a 60 and 30 second video spot inspiring people to be like Cash, an everyday, non-gym going guy, known in the financial fitness world as the GOAT. Weak was his core - shredded was his credit score. The call to action leads individuals to a landing page where they sign up via email for a free, 4 week plan that includes 4 emails loaded with financial tips, tricks, and tools crafted to whip their finances in shape.
